|Click here for the English Site|
|L'industrie du troisième millénaire|
Communiqué de presse
|Lyon, 10:26 AM, Wednesday July 7, 2004||Revue de presse|
Artprice.com launches Artprice Knowledge® - Behavioural data mining will open new horizons for the art market
With 900,000 clients and over a billion internet searches conducted through our site per year, Artprice possesses a unique database which has been gleaned from hundreds of millions of artist search sessions. As of July this year, and after several years of R&D, we are able to systematically process and analyse all of this information using a behavioural art market data bank baptised Artprice Knowledge ®. The first application of this database will be to identify, for any given artist, the other artists his/her clients may be interested in.
Artprice Knowledge® goes beyond the technique of grouping artists in terms of art movements based on historically defined aesthetic and theoretical criteria, by enabling artists to be grouped according to the tastes of art buyers and collectors.
Whereas until now, art history has been the only means of academically classifying major art movements and currents, Artprice Knowledge® can now be used to identify artists by any set of criteria. For example, it can be used to identify affinity-based groupings, for artists in the same sphere, displaying similarities in terms of say aesthetics, creative periods, nationalities and techniques, and thus going way beyond traditional art history classifications.
Another example: clients looking for works by Henri Cartier-Bresson in our data bank will be invited to consult Ansel Easton Adams, Brassaï, Robert Doisneau, André Kertesz and Berenice Abbott. This affinity has been identified on a consensual basis by the millions of art buyers who visit our site.
The applications are multiple. Professionals seeking to present a coherent set of works for sale, or collectors looking for a theme on which to build a collection, or art lovers keen to satisfy an aesthetic taste.
This information is available free in the artists' files on www.artprice.com.
(copyright © www.artprice.com 1987-2004 Thierry Ehrmann)
Artprice, the world leader in art market information, lists over 21 million auction prices and indices covering over 306,000 artists collected from 2,900 international auction houses. Artprice daily serves the main financial press titles and agencies with the art market tendencies.
Artprice is listed on the Euronext Paris: Euroclear: 7478 - Bloomberg: PRC - Reuters: ARTF
Contact : Josette Mey I firstname.lastname@example.org